branding marketing design

 

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A bit of background

Chartered Marketer (CAM‑CIM) with nearly three decades of experience in branding and strategic communication, delivering international expertise across financial services and creative industries.

Work grounded in a blend of clarity and refined visual judgement, supported by academic foundations in Product Design, Art Direction, and Marketing Communications from leading institutions such as University of the Arts London – Central Saint Martins and the London School of Marketing.

A minimalist, design‑led approach drives the creation of clear, intentional, and visually coherent brand experiences. Cultural influences from Brazil to the United Kingdom contribute to a broad visual vocabulary and an intuitive understanding of how people read and respond to creative communication.

Since 2007, responsible for the stewardship and evolution of the CREDO brand, overseeing brand architecture, visual identity systems, and multi‑channel communication frameworks with a focus on consistency, clarity and effectiveness.

21

years' experience

83

magazines

92

visual identities

354

adverts

professional

Creative services

branding

It tells your customer what they can expect from your products and services and differentiates your offering from your competitors'.

digital

Targeted, measurable, and interactive marketing using digital channels to reach and convert leads into customers.

print

Refers to every possible paper publications as well as their contained ads.

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Some work

     let's do it then     
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Production process

  • briefing
  • draft
  • sign off
  • delivery
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