Chartered Marketer (CAM-CIM) with more than 20 years' experience in international branding, advertising and marketing.
Degree in product design and postgraduate degrees in art direction and marketing communications from leading institutions including University of the Arts London - Central Saint Martins and London School of Marketing.
Hands-on profile and production experience in print, digital and video. Minimalist, with focus on the creative and aesthetic aspects of any challenge.
"Over the past decades, I have lived in different places and most importantly, under completely different cultural influences. The countryside of São Paulo, Recife and London were my homes.
During this time, in addition to the amazing life experienced, result of infinite travels and connections, I could refine my professional skills by working and studying. Leading institutions built up my education path and advertising agencies kicked off my career history.
Now I am at CREDO, an international wealth management group, and I have managed its brands since 2007."
21
years' experience
83
magazines
92
visual identities
354
adverts
It tells your customer what they can expect from your products and services and differentiates your offering from your competitors'.
Targeted, measurable, and interactive marketing using digital channels to reach and convert leads into customers.
Refers to every possible paper publications as well as their contained ads.
Magazine
Advert
Magazine
Clip
Advert
Clip
Magazine
Advert
Magazine
Advert
Advert
Invite
Logo
Brochure
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Clip
Logo
Logo
Logo
Advert
Logo
Logo
Logo
Website
Logo
CD Cover
Logo
Property Portfolio Book
Advert
Logo
Email marketing
Email marketing
Logo
Logo
Logo
Website
Advert
Logo
Advert
Logo
Advert
Logo
Logo
Logo
Discussion about the project itself and the client's expectations. At this stage, viabilities, timeframes and costs are set.
The client receives a draft as agreed in the briefing meeting. This should be carefully checked to avoid issues with the final product.
After potential adjustments, the project is signed off by the client. From this stage onwards no further changes are accepted.
The project will be finalised for publication. The client will receive the final files in accordance to the relevant media requirements.